The BeBest Blog

Writing on AI Visibility and AI Brand Intelligence.

Original analysis, research findings, and thinking on how AI assistants recommend brands — and what businesses can do about it. Based on prompt data, not opinion.

Recent posts.

LOGISTICS

How 3 brands captured 72% of AI recommendations in mid-market logistics

We ran 1,400 buying prompts across ChatGPT, Claude, Gemini and Perplexity in the mid-market logistics category. Three brands took almost three-quarters of every answer. Here is exactly what put them there — and what everyone else is missing.

· 12 MIN READ
FINTECH

The AI trust threshold required for consistent recommendation by leading AI assistants

There is a threshold below which a brand appears in AI answers occasionally, and above which it appears reliably. This analysis of fintech prompt data identifies the specific signals that push a brand across that line.

· 8 MIN READ
CYBERSECURITY

Why most security credentials are invisible to AI assistants — and how to fix it

SOC 2, ISO 27001, penetration test reports — the credentials that build buyer trust are almost always in PDF format, behind login, or structured in a way that AI crawlers simply cannot read. Here is the visibility cost, and exactly how to fix it.

· 15 MIN READ

Topics we cover.

  • AI Visibility measurement and scoring methodology
  • Category-specific AI recommendation analysis
  • Citation source mapping and authority building
  • Technical barriers to AI crawlability
  • Content gaps and retrievability failures
  • Competitor AI presence patterns
  • The difference between SEO and AI Visibility
  • Building AI trust signals through third-party evidence

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